Decision Models in Marketing

Chair: Volker Kuppelwieser, NEOMA Business School, France (

volker.kuppelwieserDr. Volker G. Kuppelwieser is a Full Professor in Marketing at the NEOMA Business School (France). His main research interests are group services, organizational service behavior, and individual age perceptions in services. He previously held several positions in the service industry and has 12 years’ experience of industry. He has published in journals such as Marketing Letters, Human Relations, Journal of Business Research, Journal of Service Management, and Journal of Retailing and Consumer Services, amongst others. He has also given numerous conference presentations and serves as a reviewer for several marketing and organizational behavior journals.